Write a four to five (4-5) paragraph form letter to potential customers on the range of services your business or organization can provide. (The business/organization and customer(s) may be “real” or fictitious.)
The letter should include the following:
- The structure of the letter follows the four-point persuasive outline, AIDA – Attention, Interest, Desire, and Action.
- The content stresses a central theme, selling point, or appeal to the customer.
- The content includes supportive information and details describing the range of services your business or organization can provide.
- Clarity, writing mechanics, and formatting requirements.