Using the Trend Setters Beauty Shop business plan from previous chapters do a division of labor with your partner to discuss the following: Chapter 13: Describe and give proof/evidence from the beauty shop business plan the ways in which the owners use the 4P’s. Are they conducting B2B or B2C types of marketing? Who is there target demographic and what segments (see textbook) are they looking at? Chapter 14: In what ways to they offer value to their customer? What is their product mix? What class of goods or services do they offer. What Brand Category do their products/services fall under. Remember you need to cite and give proof or evidence.
I hope you need to focus on Chapter13 or Chapter 14, Don’t write Both of these two Chapters. you need to follow my business plan’s form.
2 pages of assignment and 3rd page of references