Ethical and Legal Practices
Jamie is here to describe a situation to you. Watch the ethics case study video. You can also read a text version of Jamie’s message. Discuss whether Esteban is performing in a professional manner. If you were a manager, what would you do differently to make sure your employees were not using the company’s assets for their own benefit?
Research and analyze the ethical and legal issues involving the use of a company’s assets by employees. Employees should know that the use of a company’s assets is unethical, but many employees do it anyway. Why?
Does Esteban’s position with the company and his use of the company phone and assets expose the company to potential liability? Why or why not?
Special instructions for this Discussion: Use a minimum of two outside sources and cite references. Your initial post must be a minimum of 250 words in length to adequately discuss this situation.
Large corporations have traditionally been the major global competitors, but more and more small businesses are entering the global marketplace by the very fact of having an Internet presence. In each case, the products must be sold using marketing concepts that are adapted for the environment or market in which they are sold.To build a stronger understanding of global marketing, you will identify a foreign made product sold in the U.S. market and discuss how it might be improved from a marketing standpoint for the U.S. market.
Shop for a product made by a foreign firm. Possible venues to find your foreign made product would be ethnic grocery stores or chains, such as Cost Plus or Pier One that import inexpensive products from other countries. When selecting a product, try to find one that has obviously been poorly marketed in terms of packaging, brand name, or general lack of appeal to U.S. consumers.
-Take notes on this product.
-Take a picture with your cell phone and attach it to your posted response in the Discussion area. You will be surprised at how creative and entertaining this exercise is!
As the marketer of your chosen product, you have the opportunity to change how the product is marketed in the U.S.
-Using research from Chapter 5 in your textbook, write your response to the following questions after you have attached your product picture to the Discussion.
- How would you change this product, either the brand name, the specific audience or customer, and/or price? Explain your response.
- Choose one of the other classmates’ products and discuss whether you agree with their suggested changes or not and why.