unit 6 website analysis paper

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Instructions

You are required to write a 6-8 page paper describing your evaluation of the value and effectiveness of a firm’s website.

Content Requirements

For this paper you should

  1. Describe your selected website
  2. Explain how the website is used
  3. Describe the profit strategy
  4. Discuss its target market and the value it provides to users,
  5. Illustrate this value by providing some examples of strategies used by the firm
  6. Conclude and provide an overall evaluation of the firm’s online strategy

Formatting requirements

Due Date

  • Submit by Sunday of Unit 6 by 11:59 p.m. CST.

Website Analysis Paper

For this paper, you are to evaluate the value and effectiveness of a firm’s website. You should work on this assignment throughout the semester and avoid waiting until the last minute.

Formatting Requirements

  • This paper should be 6-8 pages double spaced, Times New Roman, 12 point font.
  • The paper should have 1” margins.
  • It is important that you use at least five credible sources to support your arguments.
  • Proper in-text citations must be used. Plagiarism will result in a zero for this assignment.

Due Date

  • Submit by Sunday of Unit 6 by 11:59 p.m. CST.
Website Analysis Rubric

Criteria

Ratings

Points

Exceeds Expectations

Meets Expectations

Does Not Meet Expectations

Content

Responds to every assignment requirement with originality.

Displays an exceptional familiarity with the texts and topics being discussed.

50 to >35 pts

Responds to most assignment requirements with originality.

Displays a familiarity with the texts and topics being covered.

35 to >19 pts

Fails to respond to most assignment requirements.

Does not display a familiarity with the texts and topics being covered.

19 to 0 pts

50

Length and Format

More than 6 pages, not including cover page and reference list . Times New Roman 12 pt font, double-spaced, 1′ margins on all sides.

25 to >17 pts

6 pages, not including cover page and reference list. 12 pt font, double-spaced, 1′ margins on all sides.

17 to >10 pts

Less than 6 pages. Errors in formatting.

10 to 0 pts

25

Citations

Properly cites reference materials used.

17 to >12 pts

A few incorrect or missing citations and/or reference list entries

12 to >7 pts

Multiple incorrect or missing citations and/or reference list entries

7 to 0 pts

17

Grammar and Spelling

Exceptional use of proper English and free of all typographical errors and grammatical mistakes.

15 to >9 pts

Proper use of English and generally free of typographical errors and grammatical mistakes.

9 to >5 pts

Multiple English errors, typographical errors, and grammatical mistakes.

5 to 0 pts

13

Total Points

105

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