1. As a group, choose one (1) case to work on.
2. Provide your responses to the questions following the case. For the case of “segmenting Global Cosmetics Market”, please choose any three (3) questions to work on.
3. Checklist before submission:
- Did you include a cover page to include all the names of the teammates who ACTIVELY INVOLVED in the case study?
- Did you make connection between the case material and the theories we’ve learned in class?
- Did you proofread?
- Did you include relevant citations?
- Did you elaborate with details or did you corroborate your decision or choices with supporting arguments or justification?