Develop an organization profile of 6–7 pages in length. The profile you develop should incorporate the components described here and in Steps 2–5 below.
Project 3: Choice of Organization: Host Hotels & Resorts
The first step is to gather information about your organization’s background. Do some research on your organization’s website and using references. Write up the background information and include the following:
- Introduce the organization. What business is it in?
- Describe the company’s recent financial performance. Consult Finding a Company’s Annual Report for help.
- State where the organization is located and who its major customers are.
- Provide a brief history of the organization.
- State the size of the organization in terms of employees and revenues.
- Describe the organizational structure and identify major roles or functions of key individuals in the organization. For help, read Finding a Company’s Leadership Information
The next step in developing your organization profile is to determine the strategy and competitive position for your organization. Include the following information in your profile:
- Perform a detailed assessment of your organization’s current business strategy and recommend specific actions to gain and sustaining superior performance in relation to your organization’s competitors.
- Locate and review your organizations’ s mission, vision, and core values. Review Global Strategy as Business Model Change. Then, apply what you have read to aid your evaluation of the strategic intent of your organization.
- Determine the strengths and weaknesses of your organization. In addition, determine the core competencies your organization can build on to create competitive advantage in the global environment. Read Global Competitive Advantage.
- Provide a clear picture of the organization’s operations (value chain), products, and position in the marketplace. Provide a summary of the core competencies, sales history, corporate structure, current leadership of the organization, and its global and domestic operations.
When you have completed your strategy and competitive position assessment, continue to the next step, where you will develop the organization’s competitive strategy statement.
As you continue developing your organization profile, include the following information in your competitive strategy statement:
- What is the current mission and is it clearly stated? If it is not clearly stated, what do you believe the organization’s mission to be? Is the mission compatible with or does it provide a competitive advantage? From your analysis of your organization’s competitive advantage, what is the biggest strategic challenge facing your organization?
- What are the key organization processes? Use Porter’s Value Chain Model to guide your analysis. Draw a diagram of your organization’s value chain. Identify the key processes used. Where does your organization add value as a way of gaining a competitive edge? Only include those processes that are critical to gaining a competitive edge.
- Summarize the strengths and weaknesses of the organization for strategy formulation compared to competitors. Address the major factors that may lead to the organization’s success or failure.
When you have completed the competitive strategy statement, continue to the next step, where you will discuss the organization’s market and financial performance data.
In the final step of completing your organization profile, briefly summarize the organization’s financials for the past five years. For guidance on finding this information, see Business Research: Finding a Company’s Financial Information. What information do you need to assess the performance of your organization?
In your organization profile, discuss the implications of the market and financial performance data you have presented