webd222 week 4 assignment the importance of defining goals and funnels

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Week 4 Assignment

Web Analytics: The Importance of Defining Goals and Funnels

In this week’s assignment, we are going to explore and understand why defining goals and funnels are important. Please, answer the following questions:

1. What is a Website goal, define how this will assist you in visitor engagement and why would you want negative goals?

2. Describe the five funnel shapes and give examples of what they mean.

3. Can you think of a 6th funnel shape and example? (i.e. some ideas might be thought of by better understanding the Amazon shopper or a “wishlist”)

Please submit a Word Doc with your answers, in 500 words or more, and use references in support of your answers. Be sure to place your Name and Class on your submission, for example:

Smith, John
WEDB222 I001 Fall 12

Chapter 8 of your text will be most helpful.

Week 4 Assignment Grading Rubric – The Importance of Defining Goals and Funnels

Graded Task

Points

Student provided explanation of what is a website goal, defined how this will assist you in visitor engagement and why would you want negative goals?

25

Student provided descriptions of each funnel and meaning, described the five funnel shapes and give examples of what they mean.

25

Student provided a 6th funnel shape and example with good relevant detail?

25

Student provided a paper with a minimum of 500 words or more

10

Student used APA formatted references and in-text citations
to support comments and points of view.

10

Student submitted a word document

5

Late penalty

Total

Please use APA formatting and in text cititation

Please No Plagiarism

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