news release 1 20 points

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INSTRUCTIONS:

Park Ranger Public Relations has been hired by Homer Simpson to promote a new extreme sport known as “Iron Cross.” Simpson is CEO of a company called Radical Sports Unlimited. Your job is to develop public relations materials to support his initiative. (Additional details can be found in the FS17 Scenario Brief.)

In Writing Project 1, we developed a blog post to begin raising awareness of Iron Cross. In Writing Project 2, we informed Traverse City, Michigan, opinion leaders that Simpson plans to stage the first race there.

Your task for Writing Project 3 is to develop a news release to introduce Iron Cross to the news media. From this point forward, we will assume that Traverse City leadership has approved staging the Iron Cross in their town.

To succeed, your news release must reflect the format and style elements described in your textbook and discussed in class. Your release must explain who Simpson is and describe his company. It should include key details about the event and the location. Such details would be similar to those developed in your blog post and good-news letter. Lastly, your release must also include at least one quote each from Simpson and Traverse City Mayor Tim Barruthers. Other considerations:

o Remember the inverted pyramid.

o Remember that you can invent quotes for your speakers. In this case, you have no choice.

o Remember who your target audience is.

o Remember the news voice and attribution.

Technical Requirements and Disclaimers:

Leslie Knope, APR, is the contact person for this release.

 Use your section’s due date as the release date.

 DO NOT put your name on the release!

Do NOT transmit the release! This assignment is based on a fictional situation.

 Prepare your post as a Microsoft Word-compatible file and attach it to the D2L dropbox.

 This assignment includes fictional information. “RadSportsUnltd” is a fictional Facebook page. “RadSports.com” is a fictional website.

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