DUE: June 3rd, 2018 no later than 11:59 PM
LENGTH:Between 10-12 pages double-spaced. This does not include cover sheet, tables, charts, appendices or reference section.
FORMAT:1â€ margins on top, bottom, and sides; 12 point Times New Roman or similar type.
VALUE:20% of your course grade and of inestimable value in the learning process.
- TOPIC:You can prepare this report on a marketing related topic of your choice, preferably related to something in the area of social media and digital analytics. An example could be â€œhow have Google Analytics impacted the world of marketing researchâ€. It should provide a synthesis of information from a minimum of ten to fifteen different sources. I would like for you to provide me with your topics no later than May 18th. I will review them for suitability and difficulty. I have provided you with a list of approved topics. You can find it in the Course Content section in the Blackboard site for the class. You may choose a topic other than those listed but I must approve it first.
2.CONTENT: Your project should include both of the following components: It is my belief that the better projects will incorporate both in a seamless manner. Excellent work will be rewarded in any event.
- Prepare a literature review of articles that discuss the topic that you are interested in.A literature review reports on what other authors have to say about a particular topic.
- Report on some secondary data relating to your topic (i.e., Statistical data from
3.SOURCES:Sources for this project may include books, journal articles, web sites, etc.
the topics are :