Develop an approach to leveraging social networks, search engine marketing and social media platforms to promote an organization’s brand or objectives. Students will work with real-world tools, scenarios and data. The course helps prepare students for work in marketing, consulting, and brand management in both B2C and B2B commerce.
Students interested in entrepreneurship will find the course useful, as new businesses often rely on digital marketing to promote their brand and connect with consumers and investors.
References must be utilized preferably Harvard Business review (Cited text and quotes and Harvard referencing system must be used for any reference utilized).