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Deliverable Length: 3–5 pages minimum

Course Objectives:

  • Integrate concepts from previous lower division classes into a comprehensive project
  • Apply hospitality concepts to a real world scenario.
  • Identify, analyze, and apply hospitality marketing data


The marketing plan provides the strategy and goals for identifying and reaching a group of market segments. This statement is a blueprint for securing and increasing sales by tactical action steps, which can raise awareness, develop interest, and persuade potential customers to buy specific products and services.

  • Develop a marketing plan for your business.
  • Include the following elements in your marketing plan:
    • Define and quantify your target market.
    • Complete a marketing and sales strategy.
    • Complete a competitive analysis.
    • Include a SWOT analysis.

Please submit your assignment.

You will be graded on the following:



Adherence to deliverable length, proper grammar, and APA format. Properly cites all outside sources, including demographic information.


Student defines and quantifies the target market.


Student provides an overview of the product/service mix.


Student outlines marketing/sales strategy.


Student conducts a competitive analysis.


Student conducts a SWOT analysis.




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