Interviewed a Small Business Owner (Mrs. Laryssa Somerville) and created the attached outline. The business case analysis is a powerpoint presentation is on the selected business…Executive Salon Suites, their marketing strategy and human resource approach.
Instructions: The analysis in the form of a PowerPoint or Prezi Presentation. In this presentation, students will determine the marketing strategy and human resource approach of the small business.
Step 1: Create a PowerPoint or Prezi presentation. The final product will be between 15-20 slides in length that includes a title slide and a slide for references. If you are unfamiliar with creating a PowerPoint presentation or a Prezi presentation, review these resources:
Step 2: Review the grading rubric for the assignment;
Step 3: The presentation will include the following elements:
- Determine the marketing strategy of the small business;
- Discuss the human resource approach of the small business;
- Research the industry information and discuss how the small business compares with the industry in which it operates;
Step 4: Use the note section of PowerPoint to provide detailed information of each slide;
Step 5: Include at least two scholarly references from research done outside of the classroom.
Step 6: Graphics are acceptable if they relate to the organization; clip art is not allowed;
Step 7: Using the grading rubric as a comparison, read through the paper to ensure all required elements are presented. This step is probably the most critical and can result in many lost points if instructions are not followed.