best and worst paper

This requires you to apply your knowledge of integrated marketing communications strategies to demonstrate both good and bad practices in integrated marketing communications. The assignment is an individual written report. The report should begin with a summary of your perspective on the most critical elements of integrated marketing communications. These elements should then be applied in choosing one company that demonstrates outstanding practices in integrated communication and one company that demonstrates inferior practices in integrated communication. The written presentation should be at least 1000 but no more than 2000 words.

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