Using the IS alignment work and the financial analysis from last week , submit a complete IS strategic plan. Your paper should include at least 5 references from peer-reviewed journals associated with

Using the IS alignment work and the financial analysis from last week , submit a complete IS strategic plan. Your paper should include at least 5 references from peer-reviewed journals associated with
Running head: IT Strategy 0 IT Strategy for [Company Name] [Student Name] [Course and Instructor] IT Strategy for [Company Name] [To introduce your IT strategy, provide an executive summary that clearly describes what you are recommending and why it will benefit the business. Include a brief summary of the financial benefits. This introduction should be a paragraph or more, but less than a page.] Description of the Business [In one or more paragraphs provide a description of the business and the issues / opportunities associated with the business. This section should include what is known about the products, customers, competitors, and financial situation for the case study. The description of the business should be less than a page.] IT Strategy Proposal [In one or more paragraphs, introduce the IT initiatives you are proposing. You must have at least three initiatives, but you can have more than that.] [Heading for Initiative One] [Describe initiative one in detail. Make sure you include how the initiative will benefit the business. Any technical terms need to be explained so that a business person can understand what you are proposing. Each initiative should be less than one page.] [Heading for Initiative Two] [Describe initiative two in detail.] [Heading for Initiative Three] [Describe initiative three in detail.] Sourcing Strategy [In one or more paragraphs, describe your sourcing strategy. Will the implementation of the initiatives be done with in-house or outside resources, or a combination of the two? Will ongoing support be done with in-house or outside resources, or a combination? In other words, who (what organization) will do the work? You will need to explain why are proposing a certain strategy. For instance, outside expertise may be needed to supplement the internal personnel regarding the use of certain technologies. Make sure the financials reflect the costs in your sourcing strategy.] Financial Case [Describe the cost / benefit analysis in one or more paragraphs. Be very clear about how much the IT initiatives will cost and what the expected benefits will be. Cite resources that you used to develop your cost / benefit analysis. For instance, you may have found an article on another company that was able to achieve a 20% increase in sales with an initiative similar to what you are recommending. The more concrete examples you can cite, the more believable the financial case will be. After summarizing the financial reasons for your proposal, refer the reader to Table 1. Update Table 1 on the next page with the data from your return on investment spreadsheet.] . Table 1 Return on Investment [Company Name] Year Initial Investment Hardware costs $0       Purchased software costs / licenses $0       Development costs $0       Training costs $0       Conversion costs $0       [Other initial investments] $0       [Other initial investments] $0       Total Initial Investments $0       Benefits from Technology Strategy Increased sales and revenue   $0 $0 $0 Reduced personnel costs   $0 $0 $0 Reduced product costs   $0 $0 $0 Reduced distribution costs   $0 $0 $0 Reduced advertising and marketing costs   $0 $0 $0 [Other benefits]   $0 $0 $0 [Other benefits]   $0 $0 $0 [Other benefits]   $0 $0 $0 Total Benefits   $0 $0 $0 Costs (Excluding Initial Capital Investments) Depreciation on capital expenditures   $0 $0 $0 Software licensing fees   $0 $0 $0 Ongoing user support and training   $0 $0 $0 Ongoing systems support   $0 $0 $0 Hosting / Cloud computing   $0 $0 $0 General and administrative   $0 $0 $0 [Other costs]   $0 $0 $0 [Other costs]   $0 $0 $0 [Other costs]   $0 $0 $0 Total Costs   $333 $333 $333 Totals Net Benefits (Costs)   $0 $0 $0 Tax   $0 $0 $0 Value after tax   $0 $0 $0 Depreciation added back   $0 $0 $0 Cash flow ($0) $0 $0 $0 Cumulative cash flow ($0) $0 $0 $0 Evaluation Metrics Net present value (NPV) $0 Internal rate of return (IRR) 0.0% Payback period (in years) 0.0 Three-year total ROI 0.00% Implementation Timeline [Describe the timeline and sequencing of the IT initiatives in one or more paragraphs. Make sure the timeline is consistent with the financials. For instance, if initiative three does not go live until year two, you cannot show any benefits for that initiative in year one. Be very clear about when the initiatives will be implemented. Will all initiatives be implemented at the same time or will the initiatives be implemented one at a time? Explain why you are proposing a specific sequence. In addition to describing the timeline, you can include an APA figure for the timeline, if that is additive.] Plan for Sustaining the IT Initiatives [In one or more paragraphs describe your plan for ongoing operations and support of the IT investments you are proposing. If you plan to use a particular governance model and / or a portfolio management approach, describe it here. Include the KPIs (key performance indicators) that you will use to measure the value of the IT work.] Summary [Provide a one- or two-paragraph summary of your IT strategy and how it will add value to the business.] References Last Name, F. M. (Year). Article Title 1. Journal Title 1, Pages From – To. Last Name, F. M. (Year). Article Title 2. Journal Title 2, Pages From – To. Last Name, F. M. (Year). Article Title 3. Journal Title 3, Pages From – To. Last Name, F. M. (Year). Article Title 4. Journal Title 4, Pages From – To. Last Name, F. M. (Year). Article Title 5. Journal Title 5, Pages From – To. Last Name, F. M. (Year). Book Title. City Name: Publisher Name.
Using the IS alignment work and the financial analysis from last week , submit a complete IS strategic plan. Your paper should include at least 5 references from peer-reviewed journals associated with
I have chosen ” A sweet breakfast memory that connects with the wrong market” case study. Cow Wow is a single-serve, ready-to-drink flavored milk that captures the distinct flavor of the cereal bowl’s bottom. According to the L.A.-based company’s website, the organic milk is made of natural flavors, 1 percent milk, cane sugar, cocoa powder, and salt. Cow Wow cereal milk comes in three varieties that are roughly equal to cinnamon crunch, Fruit Loops, and something chocolatey, however the flavors are named after cows to avoid infringing on any real cereal. Cristopher Pouy, the president of Cow Wow cereal milk, founded the company with only ten employees. Mr. Pouy marketed his food for 5- to 12-year-olds by putting a child-friendly cow on the box and offering his flavors names such as Fruity Trudy and Chocolate Chip Cathy. Recommendations: Customer relationship management system : A customer relationship management system (CRM) centralizes all customer contacts across all channels. Businesses may improve customer experience, satisfaction, retention, and service by managing centralized data. CRM keeps track of all of your connections and gathers lead and customer data to create profiles of everyone you deal with. This allows you to quickly access critical information about client behavior, such as purchase records and previous discussions with contacts via various channels (social media, chat, email, etc.). Customers won’t have to tell you their experiences over and over, and you’ll be able to address concerns more efficiently and effectively, resulting in increased customer loyalty. Data Analytics Tools: Data mining is used in business to assist firms in making informed strategic decisions. Data analysis may provide knowledge that firms can utilize to make the best decisions, whether it’s for market research, sales research, positioning, consumer feedback, opinion analysis, or any other area where data is present. Data analytics is crucial for today’s enterprises, and data-driven judgments are the only method to be completely secure in business decisions. Data analytics is necessary in Business to Consumer applications (B2C). Companies compile information from employees, industry, and the environment. Digital Marketing: The marketing strategy for Cow Wow cereal milk is projected to change significantly. Digital marketing is a strategy for achieving business goals by using digital media to promote a company’s products or services. While traditional marketing can take the form of print ads, phone calls, or physical advertisements, digital marketing can take place electronically and online. This means that through email, cinema, social media, and search engines, marketers have significantly more opportunities to meet consumers. Reference: Alexander, L. (2020, November 2). The Who, What, Why, & How of Digital Marketing. https://blog.hubspot.com/marketing/what-is-digital-marketing  Grossmann, J. (2014, November 12). A Sweet Breakfast Memory That Connects With the WrongMarket. The New YorkTimes. https://www.nytimes.com/2014/11/13/business/smallbusiness/cow-wow-cereal-milk connects-with-wrong-market.html import. (2019, September 30). Data Analysis: What, How, and Why to Do Data Analysis for Your Organization. Import.Io. https://www.import.io/post/business-data-analysis-what-howwhy/#:% 7E_text=Data%20analytics%20is%20used%20in%20business%20to%20help,need%20in%20order%20to%20make%20the%20right%20choices
Using the IS alignment work and the financial analysis from last week , submit a complete IS strategic plan. Your paper should include at least 5 references from peer-reviewed journals associated with
Running Head: MARKETING CASE STUDY 0 Marketing Case Study Introduction Qualitative researchers enable researchers to critically analyze the phenomena in their research questions (Rashid, 2019). Thus, many modern business executives prefer making business decisions based on data obtained by thorough qualitative research. This paper will document a case study of the potential marketing strategies for new firms that encounter unexpected consumer responses after launching their products. Background The case study is an article in the New York Times about a product produced by a company founded by Christopher Pouy. Mr. Pouy, a former advisor, loved flavored milk as a child, and thus, his product, Cow Wow, was a cereal flavored milk developed to taste like the liquid left in a breakfast cereal bowl after the grains are finished. The product initially targeted young children aged between five to twelve years. The founder introduced different flavors such as Chocolate Chip Cathy and Fruity Trudy to attract these young people. However, the founder acknowledged that the children’s parents made the purchases, and thus the products were developed using organic milk and cocoa powder to appeal to these parents. The product did not contain any artificial additives to appeal to conservative parents. The products did not require refrigeration were packaged in small 8.5-ounce that had straws for sipping. Marketing Dilemma The launch did not go according to the founder’s plan; the product was slightly expensive than its competitors, and many parents were reluctant to purchase it. However, things changed when Jimmy Kimmel, a popular American late-night television show host, praised and endorsed the product in his show. Jimmy said that the product brought back memories of his childhood. These attracted millennials who bought the product as a nostalgic drink. The products’ popularity among millennials grew, and sales increased. However, this new development presented the company with a marketing dilemma, whether to continue marketing itself as a breakfast drink to parents with young children or a nostalgic drink to millennials. Adjusting to the new marketing segment also meant that the company would change its production process as it would rebrand and repackage to appeal to millennials. Strategies that would help Cow Mow Adopting a Differentiation Marketing strategy Cow Mow was slightly expensive than most of the products made by its competitors. However, the product is unique. First, it uses organic milk, while most companies that produce milk products mainly use inorganic milk because it is cheaper. Many people in the Western world are now very conscious of their health, which has led to significant lifestyle changes in many western societies. This includes eating healthy organic foods, and thus many parents will purchase the product regardless of its price. The marketing company’s marketing strategy should focus on these critical differences when advertising to its consumer segments. This strategy would enable the company to gain a competitive advantage over its competitors without reducing its price. Apple Inc. has successfully implemented this strategy, which has led to innovation in the company (Johnson, 2012). Researchers have established that adopting a differentiation strategy in an organization creates sustainable financial performance (Banker, 2014). The modern corporate market is very volatile, and thus, complacent firms struggle to get a share of the consumer market. This complacency usually arises from the failure to differentiate the business’ products from others. Therefore, adopting a differentiation strategy will significantly enhance the company’s performance. It will enable consumers to easily identify its products, reducing marketing costs while increasing its sales. Establishing a solid presence on social media The twenty-first century has witnessed tremendous technological advances in the field of information and communication. This has led to increased production of digital devices such as mobile phones, laptops, digital recorders, etc., and thus many people across the world have access to at least one of that devices. According to (Tuten, 2020), more than three billion people worldwide use social media sites. This shows the popularity of social media across the world, and thus the company can increase its market share by using social media platforms like Twitter, Facebook, and Instagram. The company can use this platforms for marketing its products and getting genuine feedback from its consumers. Many of the company’s consumers, millennials, regularly use social media platforms. Thus, the company can use social media to reach one of its key consumer segments. Nike has adopted this strategy and created a unique marketing culture that enabled it to grow into one of the largest sports brands in the world (Flynn, 2015). This strategy would also enable the company to market its products to customers worldwide and thus increase its market base from North America to other places. Using social media platforms as a marketing tool is cheaper than print media or television, enabling the company to reduce its marketing costs. This will free up capital for investment in other ventures such as the development of new products, expansion to other regions, etc. Adopting Artificial Intelligence in the company The company can use artificial intelligence to enhance its marketing activities. As discussed earlier, the current corporate world is very dynamic, and consumer trends are constantly changing. Adopting Artificial Intelligence will enable the company’s marketing executives to analyze data, economic and social trends quickly and make better marketing decisions. This will give the company a competitive edge over its rivals as the management will know when to make changes to suit its consumers’ tastes. Using artificial intelligence will thus enable the company to leverage its customer data to anticipate the customer’s next move and improve the consumer experience (Thiraviyam, 2018). This will allow marketing teams to select the best marketing strategy to suit different users. Google is an example of a company that uses AI to improve customer experiences. References Banker, R. D., Mashruwala, R., & Tripathy, A. (2014). Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?. Management Decision. Flynn, P. (2015). Nike Marketing Strategy: A Company to Imitate. Johnson, K., Li, Y., Phan, H., Singer, J., & Trinh, H. (2012). The Innovative Success that is Apple, Inc. Rashid, Y., Rashid, A., Warraich, M. A., Sabir, S. S., & Waseem, A. (2019). Case study method: A step-by-step guide for business researchers. International Journal of Qualitative Methods, 18, 1609406919862424. Thiraviyam, T. (2018). Artificial intelligence marketing. Tuten, T. L. (2020). Social media marketing. Sage.