# utilizing the completed attached regression model write a 300 500 word summary on the case study 2

*Review “Multiple Regression Models Case Study: Web Video on Demand” for this topic’s case study, predicting advertising sales for an Internet video-on-demand streaming service.

With the completed Regression Model A and Regression Model B, prepare a 300-500 word executive summary of your findings. Explain your approach and evaluate the outcomes of your regression models.

Submit a copy of the Excel spreadsheet file you used to design your regression model and to determine statistical significance.

Note: Students should use Excel’s regression option to perform the regression.

Use an Excel spreadsheet file for the calculations and explanations. Cells should contain the formulas (i.e., if a formula was used to calculate the entry in that cell). Students are highly encouraged to use the “Multiple Regression Dataset” Excel resource to complete this assignment.

**You are required to use at least two academic references to support your report.

***Prepare this assignment according to the guidelines found in the APA Style Guide.

****You will be graded on (Rubrics):

1. Develop Regression Model A: A complete and accurate regression model that predicts the amount of advertising sales based on the number of viewers and the length of the program is developed.

2. Predict Advertising Sales Using Regression Model A: A comprehensive prediction of the potential advertising sales generated by the documentary special presented in Regression Model A is accurately developed with supporting details.

3. Develop Regression Model B: A complete and accurate regression model that predicts the amount of advertising sales based on the number of viewers, the length of the program, and the average viewer is developed.

4. Predict Advertising Sales Using Regression Model B: A comprehensive prediction of the potential advertising sales generated by the documentary special presented in Regression Model B is accurately developed with supporting details.

5. Explanation of Approach and Evaluation of Outcomes of Regression Models: A comprehensive explanation of the approach used, along with an evaluation of the outcomes of each regression model, is thoroughly developed and well-supported.

6. Thesis Development and Purpose: Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear.

7. Argument Logic and Construction: Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.

8. Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style): Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error.