Companies, especially those with mature product lines (such as detergents, cereals, and appliances) wishing to sell to the 57 percent of the world who live at or below the poverty line (also known as those at the “bottom of the pyramid,” or BoP), need to make major adjustments in their marketing mixes to provide affordable, safe products that those consumers want. Most of these consumers do not have even basic access to products and services the rest of the world takes for granted.
P&G, GE, and even Coca-Cola have adjusted their marketing mixes—most significantly, their products—to serve the BoP. Reviewing the seven major marketing decision areas that might be called into question under the law, what are at least three legal and/or ethical considerations marketers segmenting the BoP should consider, and why?
Your paper should be a minimum of one page. You must cite at least one source in the body of your paper and provide a full citation using APA format.